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This is a campaign that aims to bring before our society the truth of alcohol in an interesting way through a series of audio stories, videos, and memes. The main objective is to explain to the youth why not to touch this addictive substance and to guide those who are already addicted on how to quit it. This campaign is a collaborative effort of ‘WHO Southeast Asia Regional Office’ and Mr. Neelesh Misra’s creative team.

Please do share these campaign resources widely on your social networks.



This is a series of 15 riveting audio stories in the voice of India’s beloved storyteller, Mr. Neelesh Misra, for you to enjoy during your travel or any other time.



We will be releasing 10 interesting short videos, one each Sunday, that would discuss various aspects of the issue of alcohol use.



Following are some innovative and interesting memes: